Advertisement can be considered as a particular marketing strategy that is regarded as necessary to promote any tangible product or intangible service. And as for the Consumers, they are not interested to know about the entire process. Instead, the only thing that they consider is the results. But the marketers are always in a rush to find one or the other innovative trend which could attract the attention of potential consumers. Now, marketing professionals are still finding ways to seamlessly and effectively integrate new trends with existing ones. Here, we have compiled and listed some of the most popular followed trends:
1. Video and Native Marketing:
Such types of advertisements are in direction and high demand because of its popularity and also due to the uptick in customers who view videos online. It is shareable and also provides social media-friendliness with popular platforms such as YouTube, Vine, and Netflix, video advertising, and many others. And native marketing is having its impact by placing the product ads before, after, and during your favorite videos and brands. Such strategies combine the product marketing with any regular video with some effects which blurs the line between the two and accomplishes to influence viewers. Some common types of video marketing are listed below:
Social media videos & video content with influencers
1. In-stream and Out-stream video ads
2. Product and its demo videos
3. Interactive video ads
4. Web page video ads
5. Commercials
Some of the Native marketing types are listed below:
1. In-feed listings
2. Sponsored social media posts
3. Promotional blogs and articles
4. Paid search ads
2. Marketing Automation Via AI:
Companies are now taking over AI in every aspect of their business as it is the most popular trend which people want to see! It uses automation to observe & analyze large amounts of information and create marketing strategies by evaluating the results without any additional assistance. The marketers first inculcated AI in day to day processes of their business enterprise as it provides much more accurate results than humans. Now, the working stream of AI includes customer profiling to track customer activities, chatbots for customer engagement and location/tracking performance to establish specific marketing campaigns and now it is well equipped to handle the high-level demands in the upcoming years.
3. Reputable Content and Influencer Marketing Over Traditional Advertising:
Both types of marketing strategies have impacted the marketing world. And in recent years, there has been immense growth in utilizing reputable influencers as well as bloggers in both marketing products and bringing awareness to brands. Though numerous people would disregard the idea of traditional advertisement via ad blockers, so the companies are looking for other sources of internet advertisement.
But as we know, the influencer market has already established a strong following of people who completely trust their recommendations and ideas. But it would never mean that traditional advertising doesn’t exist anymore. Instead it marketers are implementing an innovative change in them so that it is more capable in terms of performance. Here are the types of traditional advertisement listed below:
1. Newspaper advertisement
2. Direct mail
3. Catalogs
4. Print ad campaigns
4. Electronic Communication Preferences:
The best way to figure out further advertisement strategies is to communicate with their customers and potential consumers. Nowadays, companies have learned various styles of communication and platforms of customers, as it will help them to learn to communicate with customers more efficiently. Multiple analysts have also predicted that searches would be conducted via voice search by the year 2020. And the current generation is using it consistently in its day-to-day life as well.
5. Web Video Advertising:
Today’s generation is spending more than the required time online with social media platforms such as YouTube, Facebook, Instagram, and many more. Also, the time spent watching videos on the internet by people has drastically increased. And the companies are taking complete advantage of this and are spending less money on traditional television advertising and comparatively more on mobile video advertising or web video advertisement.
6. Live Video:
According to a recent study, it is proved that the usage of live videos is expected to increase with platforms such as Facebook, YouTube, and Instagram, and other social media platforms as a significant amount of visitors subscribe to the live video streams daily. And with an upward increase, it has become preferable for more consumers, and soon it will allow both companies and users to answer questions in real-time and provide information to them.
7. Mobile Advertisements:
It is said that mobile advertisement will be spending approximately $28 billion in 2019, which will be made after considering the consumer’s online behavior. After all, almost more than half of the online traffic does come from mobile devices. So, there are many types of mobile advertisements which are listed below:
1. Website banner ads
2. Interstitial advertisements
3. Rich media ads
4. Mobile app advertisements
8. Social CEOs and Transparency:
It is one of the most significant changes, and a part of the advertisement which is occurring rapidly is that more CEOs and official executives of the company are giving more public appearances. As such days are gone where consumers were blindly following every trend and made purchases.
But, in the coming future, consumers are more likely to make a purchase or follow a particular trend only upon feeling a connection with the CEOs and executive decision-makers. It helps in building a better relationship between consumers and the company to carry a better reputation and trust. And as an advertisement, it is proven to be an effective strategy.
Conclusion:
The above-given advertising strategies are proven to be the most effective ones in 2019. By following these strategies, you can get a better customer experience with personalization, automation, and AI-powered technology, which will help you to stay ahead and increase conversions in the upcoming years. So, start getting better at custom, content, and audio and video content, which would be shareable with your better-targeted audience. So, kick-start your marketing strategies on the right foot!
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